What is Your Unique Selling Proposition

Silver Bullet Discovery Process is an strategic thinking process designed to help management teams discover the most effective way to articulate and differentiate their products and services.

Silver Bullet DiscoveryComponents of The Discovery Process

Measurable Results


It is possible that this discovery process will uncover the reality that there are no bullets in your chamber; that with your current business model, you are shooting blanks. All is not lost. The time invested in the Silver Bullet Discovery is not wasted. We then recommend a more detailed Strategic Thinking & Business Planning process to help you develop new advantages along with a plan to effectively market them.


You cannot make it as a wandering generality. You must become a meaningful specific. – Zig Ziglar