Recommended Reads - Sales Training for Chicago Sales Professionals

Our collection of the best reads that apply to consultative B-2-B Selling.

Let's Get Real Or Let's Not Play

The Demise of Dysfunctional Selling and the Advent of Helping Clients Succeed. Written for those who sell consulting or other professional services.

SPIN Selling

Research based study of sales process. S.P.I.N. is an acronym for a “mental model” for asking engaging questions that help prospects to discover their needs, wants and motives for taking action. By Neil Rackham

To Sell is Human

A brilliant look at the ways that selling has evolved as the internet has created “information parity“. – Daniel Pink

If You’re Not Out Selling, You’re Being Out Sold

The title is somewhat misleading. Not a tactical book on selling. Rather a personal development approach to improving you as a sales person. – Michael St. Lawrence & Steve Johnson