What is your Unique Selling Proposition (USP)?
Who are your primary competitors?
How are your offerings better or different?
How well do your prospects understand?
Is your marketing message striking a chord with your ideal prospective customers? Or…
Are you using any of the following claims to differentiate yourself from the competition?
- Top Quality?
- Outstanding Service?
- Since 1973?
- Family Owned?
- Great Prices?
- The Best?
- The Biggest?
How are they working? Are you really saying anything that others aren’t already saying?
Do your prospective customers believe or really understand these claims?
Are any of these compelling enough to inspire them choose you over your competition?
Are you wasting your scarce resources by attracting and serving too many low margin customers? At what cost?
What if you could capture an effective way to communicate your competitive advantage in a way that would help more ideal prospects to take action more often? If you could discover that silver bullet to get more of your ideal prospects to embrace your message and take action, what might it do for your sales success?
Discover how you can more effectively articulate your strategic advantage.
From General Motors to Bob’s Bed Shop, we see companies with good products and services that can’t see the forest for the trees. Their communication focus is on what they do/have and how well it works. They often miss opportunities to connect with their prospective customers on a higher level. Marketing resources are squandered. Sales opportunities are lost.
You cannot make it as a wandering generality. You must become a meaningful specific. – Zig Ziglar
You’re invited to explore a discovery process that will help you create more customers more often. Contact us to schedule a free consultation.
Because it’s purpose is to create a customer, the business has two – and only- two functions, marketing and innovation. Marketing and innovation produce results, all the rest are costs. – Peter Drucker